Problem The Perils of Regulatory Requirements.
 
Securing market approval is often sidelined by:
  • Mismanaging communication and timelines.
  • Providing incomplete or incorrect information.

These mistakes are costly. Springborne LLC provides hands-on guidance to help customers navigate this journey.

They saw an opportunity to build a software solution to better assist customers in this process.

To build it, they needed to gain funding from investors.





My Responsibility Translating their expertise into a clear  vision

I was hired to create a compelling product vision that would address these critical challenges and secure funding from investors.

I worked in collaboration with the business owner and a UX researcher.
I was responsible for:
    
  • Interface Design
  • Interaction Design
  • Design System
  • Illustration
  • UI Animation
  • UX Copywriting


The ProcessStorytelling to Define Design



Step 1:
Storyboard the user flows, giving a rough shape to the story.

Step 2:
Iterate and refine high-fidelity layouts and interaction patterns.

Step 4:
Translate static screens into multi-step animations in Principle.

Additional pieces
I also provided them with the basics of a design system and an initial IA framework.
Managing Project
Defining Typography
Iterating on designs
Color Palette